TCBY (The Country’s Best Yogurt) is an American chain of frozen yogurt stores. It is probably the largest U.S. retailers of soft-serve frozen yogurt
Back in 1981, TCBY opened the country’s first frozen yogurt shop in Arkansas. Realizing quickly that we enjoyed a unique product the land was clamoring for, we started offering franchise opportunities these year. Since that time, we’ve continued to grow to over 360 stores nationwide.
Our company is also continually looking for ways to keep our customers satisfied and coming back for additional. That’s why we joined forces with Mrs. Fields® in 2000 to get Mrs. Fields Famous Brands. Today, TCBY Menu 2020 leads the market in nutrition, taste, and cool product innovation, always reaching to anticipate the evolving needs and wants of our own customers.
We’ve remodeled our interiors and our brand to reflect our forward-thinking outlook on the future with a modern brand and logo, colorful palette and chic interior decor. We’ve been constructing a legacy of tasty, healthy frozen desserts for the past thirty years and that we don’t have aim of slowing down or looking back.
In 1981, Frank D. Hickingbotham opened the initial TCBY in Little Rock, Arkansas. TCBY began franchising these year, and by 1984 there were over 100 stores.
Prior to 1984, the company’s name was “This Can’t Be Yogurt,” but a lawsuit from a competitor, I Can’t Believe It’s Yogurt!, forced TCBY to produce a new name looking at the initials, eventually using “The Country’s Best Yogurt”. TCBY began co-branding with Taco Bell, McDonald’s, Subway, and Burger King in 1995.
In 1991 TCBY moved to the tallest building in Arkansas, Simmons Tower based in downtown Little Rock, and the building was renamed The TCBY Tower until 2000 when TCBY vacated.
Mrs. Fields acquired TCBY during early 2000 and became Mrs. Fields Famous Brands. The combined company relocated headquarters to Broomfield, Colorado in 2012.
In 2001, there was 1,777 TCBY locations across the country. By 2011, after several waves of closings, there was 405.
Products and promotions
TCBY offers frozen yogurt in a number of flavors. The chain typically serves hard scooped and soft serve yogurt, while newer concept stores only offer soft serve. The new concept stores adhere to a self-service model, with customers being charged by weight. Soft serve yogurt will come in Golden Vanilla, Chocolate, and White Chocolate Mousse flavors that are available daily, as well as various rotating flavors. TCBY also serves drinks such as Berriyo yogurt smoothies and Frappe Chillers.
In September 2010, TCBY announced the exam launch of breakfast and lunch meal replacement bowls, parfaits and smoothies created from non-frozen “fresh” yogurt called Yovana-Simply Yogurt by two self-service company stores in its headquarters of Salt Lake City.
2010 also saw the opening of any prototype store in Salt Lake City, Utah, operating under a different business design. Rather than customers ordering and being served in a traditional fashion, they serve themselves using any nwkfqh of available yogurt flavors, add their particular combination of fruit or candy toppings, and pay through the ounce.
In May 2011, TCBY launched Super Fro-Yo, a reformulated version of the yogurt using a more nutrient-rich profile. The company brought down the fat content of its yogurt to below 2 percent, therefore it can be labeled low fat. On January 10, 2012, TCBY launched a Greek frozen yogurt product. TCBY will be the first frozen yogurt chain to offer Greek frozen yogurt. Each year, TCBY Hours Saturday offers mothers throughout the nation a free frozen yogurt on Mother’s Day, and fathers a free frozen yogurt on Father’s Day.