We can’t stress enough the importance of a well written press release. While you are writing your press release, keep your target audience in mind. Simultaneously, remember that part of your audience will likely be an editor, reporter or journalist. This is very important as these are the individuals who if they like your story, will publish it providing you with another arm of exposure.
Ensure that the first paragraph of the press release answers the most important questions like Who, What, When Where and Why. You may have one sentence never to loose the editor/journalist.
The content within your press release needs to be accurate, easily readable and to the point. A well written press release does not need to be a novel. Remember the point of a press release is always to entice your reader or journalist get in touch with you for further information. You do not need to tell your Companies entire life history. In reality, shorter press announcements (usually between 175 – 300 words) tend to receive more exposure, if written well. Why? Because many trade publication journalists could be looking for a short informative bit of information to fill a place in a magazine, paper or web site. Perhaps you have seen short snip-its within the side of the magazine, or down the side from the page on a web site. Guess where information arises from.
A carefully written and informative press release will make sure to capture your eye area of journalists. Make sure you invest some time, and edit your release carefully. Section 2 – Tend Not To Embellish or Exaggerate Your Press Release Grammar. As we know a highly written press release, with perfect timing provides you with the exposure everyone is looking and hoping for.
Now that you have written your press release, submitted it for distribution and therefore are receiving phone calls and emails regarding it, you may no doubt get some inquiries to be answered.
Should your press release is written with embellishments, you are going to quickly lose credibility. Remember, that the lack of credibility may also carry up to future press releases. Journalists will remember a source. They will likely remember a reputation. They will likely remember a web site. In the event you leave an unsatisfactory taste inside their mouth, they are going to remember this experience. What this means is the very next time you submit a press release, which might be accurate the 2nd time around, will never be looked at by a journalist that remembers you as somebody that will embellish a story. Do not embellish or exaggerate your press release.
Ensure if you work with facts and figures to boost your story, which you provide causes of these numbers where one can. The reason for this is simple. It adds credibility. In the event you publish figures or information, although the information is accurate, people might go with the theory “it must be to great to be real”. Again, although completely innocent, can lead to appear stretching the reality. And again, this can lead to your press release possibly being overlooked down the road.
If the information is true, and you also cannot support it, if at all possible go conservative and inform them whenever they contact you. This may not necessarily be possible, but bear in mind, you do not want to turn a journalist/editor off.
Section 3 – Grammar Please be sure that your press release has been read, edited and re-read before submission. A poorly written press release will certainly be a really quick shut off for virtually any journalist or editor. A poorly written press release will also be a negative reflection for any Company.
By doing this, it will be possible to capture any grammatical errors. Although among the best writers will occasionally miss grammatical errors or typos, by making sure you read, edit and re-read your press release, you drastically lessen the chance for error.
Print your press release. By printing your press release and reading a paper copy, you are more inclined to catch any errors. This works well for press releases that may be a bit on the longer side.
Perhaps use a coworker or friend take a look at press release. Sometimes another set of eyes may catch a mistake. Even though you might have read and re-read your work, sometimes if you are extremely focused, you might tune an error out.
Delay until the morning and re-read your press release. You would not believe exactly what a difference a night of sleep can do for you personally when you are writing. When your bright and fresh, re-read your press release to make sure that it is precisely how you want it.
If everything reads well and then there are no errors, submit your press release for distribution.
24-7 Press Release Distribution Newswire is currently employing a number of editors to be able to offer the writing service or editing service for your press release. Although this feature will not be available today, we are working on this to suit your needs.
Section 4 – How Often Should You Submit Your Press Release? At 24-7 Press Release Newswire we offer various types of press release distribution starting from basic to professional. Our professional browse around this website is under our Mass Media Distribution program and includes press news distribution to some pool of approximately 80,000 journalists, 4000 internet sites, opt in journalists that request news to be sent right to their inbox and naturally relevant trade publications. Major websites and trade publications include such locations as Yahoo Finance News, MSNBC, The New York Times, USA Today, Ask Jeeves, Google News amongst many others. At 24-7 Press Release, distribution is also delivered to opt in feed subscribers that sign up to pull our headlines to use as content on their internet sites. When our headlines are updated, their headlines can also be updated. Point about this wonderful press distribution is associated with our partnership with PR Newswire.
Since we have wowed you with what type of press release distribution we are designed for, we need to let you know that a poorly written press release will receive basically no pickup. Which means that even though some places may actually publish your press release (not a lot of places though), if it is poorly written, it will probably be immediately disregarded. This also signifies that journalists will view it and disregard it. They will also, more than likely disregard future press announcements from the same source/Company.
Section 5 – How Frequently In The Event You Submit Your Press Release? We have now this query motivated to us often times and today have decided to finally include this little bit of information inside our Press Release Writing Tips section.
Just how often in the event you submit your press release? Rule of thumb is once to two times a month. However, unless you have any news worth mentioning, then once a month is an excellent rule of thumb.
Many Companies proceed through changes. Management changes, product changes, service changes or some other changes. To not have something to publish about, in many companies would be rare. Have you got a hot new service you are now providing? Have you got a new service you intend to provide coming up down the road that you would want to inform the public of? Do you have newer widget whlexk you are importing that no one has? Have you been hiring some new executive from a Fortune 500 Company that can add an focal point in your organization? These are just a couple of ideas to bear in mind.
Some of our customers have discovered using a mix of our Mass Media Distribution press distribution type once a month, along with a lower amount of distribution with a second time in the same month to work well to them.